Cool Misfit

Cool Misfit was created to give value to kiwis that, although they may not always have a perfect external appearance, retain all their quality.

Some kiwis may show differences in shape, size or appearance, but they have been grown on the same farms, using the same farming techniques and under the same care criteria as the rest of the fruit.

Their appearance may be different, but they maintain the same flavour, the same properties and the same natural value as a kiwi considered visually perfect.

With Cool Misfit, we connect with our natural value vision: making better use of more fruit, reducing waste and turning natural imperfection into an opportunity for more responsible consumption.